“Business opportunities are like buses, there’s always another one coming” - Richard Branson
In the Market Research phase, we X-ray the globe to figure out the most attractive markets for penetration, following the guidelines we’ve set in the business review report.
We produce a preliminary canvas with the most promising areas to further investigate.
Once decided upon them, we deploy our local resources to deeper scan the respective areas, and bring in information otherwise unavailable remotely.
Based on your goals, we can then design a broad market approach or isolate a single specific market to focus on.