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Why A Business Continuity Plan Is More Than Just A Trend | Biz Dev Dynamics



A proper business continuity plan is more than just a trend brought about by the Coronavirus pandemic. A business continuity plan is the result of a tedious process that starts from scanning the possible risks, assessing the probabilities, measuring the possible organisational damage, andbuilding aprogram to mitigate and handle all these.


However, there are so many traps along the way, from allocating resources to mapping all the hidden risks to reconfiguring the business processes, moving people around, that companies might feel tempted to leave the BCP out and do it by the ear.


Do You Have a Business Continuity Plan?


It might sound like we’re annoyingly repeating these three words (business continuity plan), but we’re doing it on purpose.


When a disruption like the COVID-19 hits, there is no place for stiff rigid thinking. The organisation should have the agility necessary to reconfigure its business processes to respond to the disruption.


Business continuity needs to go beyond acknowledging the crisis; it should also focus on the company’s values, missions, and purposes which need to be realigned in some cases.


Maybe no organisationcould have anticipated a global pandemic, or the next big social, economic, or climate crisis, and the COVID-19 situation might be the longest business continuity event that a company has to manage in this era.However, every company should have a business continuity plan that can anticipate the impact of certain social, economic, or political events and how to mitigate them, to a degree.


But let us avoid getting stuck on “should”. Let’s get to “what to do”.


Planning Business Continuity in Times of COVID


From our experience and pondering on the UK business scene during the COVID-19 crisis, we have observed a natural cycle for a firm going through the disruption.


First, when the disruption occurs, most of the “optional” activities and operations that help a business grow and thrive, starting from market research to full customer success score or offshore operations have been reduced down to naught.


Like a living organisation, a company starts to reduce its operations and focus its energy on the fundamental activities that would help it survive, breathe.This is simply because there’s just not enough air to allow expansions, like players in the co-working space that are curbing expansion plans.


This is where a reliable business continuity plan should kick in and say: “let’s work miracles”. We are strong believers that growth can be found in times of crisis, and this is why a company should never surrender those growth-oriented conducts. There are always solutions and we, at BDD, are working on providing those solutions.


However, let’s get back to our business continuity plan. When the plan is set in stone, it should make both the growth-oriented and fundamental, vital activities work together, again. The organism should be back to normal functioning.


How does this miracle work?

  1. By assuring strategical key suppliers

  2. By using well-located independent contractors that can move quickly between target markets to continue development and the expansion efforts

  3. By proving a true strategic intent and openness to planning, analysing all the probabilities and what-ifs involved.

Business continuity is not just a trend or a set of words to wear on your keychain. It can be the guardian of your business, anticipating a possible flood, political event, or even a global pandemic, and offering work frameworks and adaptability in times of need. Let’s discuss more!


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